Pos Malaysia Berhad (“Pos Malaysia” or the “Group”) announced that its fully-integrated fulfilment service, Pos Fulfill, is supporting the entry of Thailand-based food and beverage company, Rocks PC Co. Ltd. into the Malaysian market for their Potato Corner retail business.
Rohit Gunavanthe, Head of Pos Fulfill for Pos Malaysia said, “Pos Fulfill is delighted to
facilitate the market entry of Potato Corner from Thailand into Malaysia, through its local operator, Rocks Foods Sdn. Bhd. We are well-positioned with our fulfilment and delivery service to support the launch and growth strategies for Potato Corner throughout the country. This collaboration emphasises Pos Fulfill's capabilities in delivering comprehensive end-to-end supply chain solutions to businesses seeking growth opportunities in Malaysia.”
Pos Fulfill is a fully integrated fulfilment service specialised in warehouse and order fulfilment for B2B and B2C businesses, ensuring customers’ products are stored safely and in an organised manner, shipped on time and handed over to the assigned delivery partner to meet market demands through system guided visibility.
As a one-stop solution provider, Pos Fulfill links all other Pos Malaysia services including freight last mile, international parcels, store deliveries, and cross border deliveries, and provides a holistic solution for businesses seeking efficiency, stability and reliability in their logistics operations.
At present, Pos Fulfill operates over 200,000 square feet of warehouse space in Shah Alam, Klang, Kuala Lumpur, and Kota Kinabalu. With its fast-growing network of sites and infrastructure, Pos Fulfill is well-positioned to enable Rocks Foods' penetration into the Malaysian consumer retail market.
Dubbed the “The World’s Best Flavoured Fries since 1992”, Potato Corner’s flavoured fries was founded in 1992, and the company has grown to over 1,800 stores across 16 countries including Thailand, United Kingdom, Dubai, Australia, and Singapore. The brand launched its first kiosk in Sunway Pyramid this month.
“As we embark on growing the Potato Corner brand in Malaysia, we are pleased to have Pos Fulfill as our fulfilment partner. Their expertise and extensive reach across Malaysia, will enable us to focus on our core business of delighting customers with the flavours of Potato Corner. As we grow and execute our ambitious expansion across Klang Valley and rest of Malaysia, we are banking on Pos Fulfill to power our backend supply chain operations,” said Chayapatra Thongcharoen, CEO of Rocks Foods Sdn. Bhd.
Pos Malaysia has been actively expanding its business-to-business (B2B) fulfilment and ecommerce logistics capabilities over the past year. This expansion taps into the growth of the global e-commerce fulfilment services market, which is anticipated to reach $198.62 billion by 2030 according to industry projections. With Rocks Foods on board, this represents a major milestone for Pos Fulfill and demonstrates its capabilities in supporting the entry and expansion of new consumer brands into the Malaysian market.
